Blog

Observations and insights about content, copywriting and the French language

Making concrete compelling: a solid challenge

As a writer, I’m inherently challenge-driven. Writing copy for large corporations, speeches for politicians, as well as web and exhibition content requires versatility, rigour and a willingness to listen. But it also calls for an open mind and a daily review of trends and current events. Applying those same principles to the work I do for budding businesses is a gift.

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Taylor Swift + Apple? Exponential content

As an Infopresse Campus trainer, I sometimes share my observations on Infopresse’s news and opinion-focused site. Here you’ll find an article headlined “When Apple caves in to Taylor Swift,” where I answer journalist Justine Pierrot’s questions.

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To receive a prize in Paris

It was only mildly surreal to find myself in Paris to pick up a prize and grant. That happened in the spring of 2017, upon learning that I had been awarded It was only mildly surreal to find myself in Paris to pick up a prize and grant.

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Anne-Marie Beaudoin-Bégin’s linguistic rebuttals: yup, it can all be said

“Bon matin!” (Good morning!) According to some, this expression cannot be used. But linguist Anne-Marie Beaudoin-Bégin wonders: on what grounds? And who gets to make that call? She worries that by policing the language in such a way, erecting such clear divisions between what can and cannot be said, we run the risk of making many people self-conscious… perhaps even prompting them to keep quiet or opt for English instead.

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An anguish-free novel

Despite its title, my novel L’angoisse du paradis (The Anguish of Paradise), published by Marchand de feuilles, is far from agonizing. It’s rather a playground for the imagination, with a handful of musings on social matters.

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Aubert Brillant, 1926-2012

Visionary, patron of the arts, Aubert Brillant founded the Galerie du Siècle, a springboard for a cohort of now-famous painters, including Guido Molinari, Claude Tousignant, Marcel Barbeau and Françoise Sullivan.

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