Blog | Yann Fortier | Strategy | Copywriting | Translation | Montreal


Observations and insights about content, copywriting and the French language

Taylor Swift + Apple? Exponential content

by | Mar 1, 2018 | Blog

As an Infopresse Campus trainer, I sometimes share my observations on Infopresse’s news and opinion-focused site. Here you’ll find an article headlined “When Apple caves in to Taylor Swift,” where I answer journalist Justine Pierrot’s questions. The piece was a big hit. Why? Because in the content department, pairing the name and photo of a global superstar with a catchy title that also includes an iconic company, only to then highlight a conflict-laden narrative opposing these two giants is the perfect recipe for a profitable story.