Observations and insights about content, copywriting and the French language
Making concrete compelling: a solid challenge
As a writer, I’m inherently challenge-driven. Writing copy for large corporations, speeches for politicians, as well as web and exhibition content requires versatility, rigour and a willingness to listen. But it also calls for an open mind and a daily review of trends and current events. Applying those same principles to the work I do for budding businesses is a gift. I learn so much from these entrepreneurs, as these women and men have a direct and very special bond with those who relate to their story.
Bringing worlds together
AtelierB designs and manufactures top-of-the-line concrete products. Really enjoyed writing “The art of contemporary concrete” and also that “merging the decidedly punk spirit of late-seventies London with the Molly Ringwald-starring romcom Pretty in Pink might have led to the creation of the Pink Punk table,” to describe a table tennis table!