[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Blog Header” _builder_version=”4.25.0″ background_enable_image=”off” global_module=”3562″ global_colors_info=”{}”][et_pb_fullwidth_image alt=”R\u00e9dacteur pigiste et coach en r\u00e9daction \u00e0 Montr\u00e9al” title_text=”Yann Fortier est un r\u00e9dacteur pigiste \u00e0 Montr\u00e9al” disabled_on=”off|off|off” _builder_version=”4.25.0″ background_image=”https:\/\/yannfortier.ca\/wp-content\/uploads\/2016\/02\/dome-1.jpg” parallax=”on” module_alignment=”left” min_height=”336px” min_height_tablet=”336px” min_height_phone=”300px” min_height_last_edited=”on|phone” animation_style=”fade” animation_duration=”500ms” z_index_tablet=”500″ module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|phone” use_border_color=”off” global_colors_info=”{}”][\/et_pb_fullwidth_image][et_pb_fullwidth_header title=”Blog” subhead=”Observations and insights about content, copywriting and the French language” content_max_width=”none” admin_label=”Text” _builder_version=”4.27.4″ title_font=”|700|||||||” content_font_size=”24px” subhead_font_size=”24px” background_color=”#333333″ button_one_letter_spacing_hover=”0″ button_two_letter_spacing_hover=”0″ global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” date_format=”F j Y” comments=”off” admin_label=”Blog post title with date and featured image” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_font=”|700|||||||” global_colors_info=”{}” global_module=”5627″ theme_builder_area=”post_content”][\/et_pb_post_title][et_pb_text _builder_version=”4.16″ text_line_height=”2em” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n
Seeing your efforts rewarded is always a gratifying thing. In recent years, branded content has set itself apart and really taken off. Many clients and agencies have put their trust in me to craft content that\u2019s adapted to their tone, in accordance with a host of variables and (often unforeseen) issues. I believe my career trajectory and the wealth of projects I\u2019ve carried out simultaneously allow me to enhance the contents of each one. There\u2019s also my ability to be strategic and quickly grasp an overall mandate, beyond merely processing assignment details. Plus, let\u2019s not overlook the incredible chance I get to collaborate with an abundance of enthusiastic and inspiring people.<\/p>\n
In the spring of 2018, I was honoured (and surprised!) to see two of my texts take home a prize at LaPresse+\u2019s Tac-Til XTRA contest, and for two very different organizations: the Montreal Symphony Orchestra (OSM) (First prize) and the title insurance company FCT. I was all the more pleased, given that the content was blind judged (without the writer\u2019s name) by a jury made up of highly esteemed professionals: Chris Bergeron (Cossette), Claire Bouchard (La Presse), Val\u00e9rie Champagne (La Grosse Business), Alexandre Gravel (Toast Studio) and Philippe Lamarre (Urbania).<\/p>\n
From ideation to execution, branded content mobilizes many teams (companies, agencies, media) and involves a number of parties along the supply chain (graphic designers, decision makers, broadcasters, readers). Hence my pleasure to take part in these ever-exciting undertakings. The Branded Content<\/em> training session I offer at the Infopresse Campus alongside Claire Bouchard greatly fuels my ongoing reflections. Through it, I also refine my editorial approach and practice.<\/p>\n Beyond creativity and rigour, and well ahead of style, my genuine commitment is to fulfill clients\u2019 objectives. I love writing this type of white label content. Each day, I delve more deeply into a whole spectrum of topics and sectors, thus discovering inspiring entrepreneurial visions and a variety of communities and interests. In sum, I\u2019m being paid to learn. Even though I\u2019m not Mister Networking<\/a>, thank you to all those<\/a> who put their trust in me.<\/p>\nThank you!\u00a0<\/strong><\/h2>\n