[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Blog Header” _builder_version=”4.25.0″ background_enable_image=”off” global_module=”3562″ global_colors_info=”{}”][et_pb_fullwidth_image alt=”R\u00e9dacteur pigiste et coach en r\u00e9daction \u00e0 Montr\u00e9al” title_text=”Yann Fortier est un r\u00e9dacteur pigiste \u00e0 Montr\u00e9al” disabled_on=”off|off|off” _builder_version=”4.25.0″ background_image=”https:\/\/yannfortier.ca\/wp-content\/uploads\/2016\/02\/dome-1.jpg” parallax=”on” module_alignment=”left” min_height=”336px” min_height_tablet=”336px” min_height_phone=”300px” min_height_last_edited=”on|phone” animation_style=”fade” animation_duration=”500ms” z_index_tablet=”500″ module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|phone” use_border_color=”off” global_colors_info=”{}”][\/et_pb_fullwidth_image][et_pb_fullwidth_header title=”Blog” subhead=”Observations and insights about content, copywriting and the French language” content_max_width=”none” admin_label=”Text” _builder_version=”4.27.4″ title_font=”|700|||||||” content_font_size=”24px” subhead_font_size=”24px” background_color=”#333333″ button_one_letter_spacing_hover=”0″ button_two_letter_spacing_hover=”0″ global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” date_format=”F j Y” comments=”off” admin_label=”Blog post title with date and featured image” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_font=”|700|||||||” global_colors_info=”{}” global_module=”5627″ theme_builder_area=”post_content”][\/et_pb_post_title][et_pb_text _builder_version=”4.16″ text_line_height=”2em” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n
A friendly piece of advice: if the name of your business\/brand\/product is written in CAPITAL LETTERS, it\u2019s okay to carry that decision over to your marketing and advertising materials. That said, it would be a major misstep to insist on the all-caps spelling in your press releases, articles, blog posts or branded content, purportedly to stay on brand. Ultimately, you\u2019re irritating readers.<\/p>\n