{"id":1092,"date":"2019-04-01T11:37:57","date_gmt":"2019-04-01T15:37:57","guid":{"rendered":"https:\/\/yannfortier.ca\/blog\/no-time-to-put-together-a-client-brief\/"},"modified":"2026-02-23T13:24:44","modified_gmt":"2026-02-23T18:24:44","slug":"client-brief","status":"publish","type":"post","link":"https:\/\/yannfortier.ca\/en\/blog\/client-brief\/","title":{"rendered":"No time to put together a client brief?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Blog Header” _builder_version=”4.25.0″ background_enable_image=”off” global_module=”3562″ global_colors_info=”{}”][et_pb_fullwidth_image alt=”R\u00e9dacteur pigiste et coach en r\u00e9daction \u00e0 Montr\u00e9al” title_text=”Yann Fortier est un r\u00e9dacteur pigiste \u00e0 Montr\u00e9al” disabled_on=”off|off|off” _builder_version=”4.25.0″ background_image=”https:\/\/yannfortier.ca\/wp-content\/uploads\/2016\/02\/dome-1.jpg” parallax=”on” module_alignment=”left” min_height=”336px” min_height_tablet=”336px” min_height_phone=”300px” min_height_last_edited=”on|phone” animation_style=”fade” animation_duration=”500ms” z_index_tablet=”500″ module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|phone” use_border_color=”off” global_colors_info=”{}”][\/et_pb_fullwidth_image][et_pb_fullwidth_header title=”Blog” subhead=”Observations and insights about content, copywriting and the French language” content_max_width=”none” admin_label=”Text” _builder_version=”4.27.4″ title_font=”|700|||||||” content_font_size=”24px” subhead_font_size=”24px” background_color=”#333333″ button_one_letter_spacing_hover=”0″ button_two_letter_spacing_hover=”0″ global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title author=”off” date_format=”F j Y” comments=”off” admin_label=”Blog post title with date and featured image” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_font=”|700|||||||” global_colors_info=”{}” global_module=”5627″ theme_builder_area=”post_content”][\/et_pb_post_title][et_pb_text _builder_version=”4.16″ text_line_height=”2em” z_index_tablet=”500″ global_colors_info=”{}”]<\/p>\n

Dear decision-making friends: a brief is not about firing off an email with 14 information-dense attachments. No good copywriting is ever feasible without a clear and concise brief delivered before any work is undertaken. Unless, that is, you enjoy the waltz of endless back-and-forths and the potential headaches to come at the time of approval. Do you have the time\u2014and money\u2014to afford the luxury of sending vague briefs to copywriters?<\/p>\n

><\/strong> Here you\u2019ll find a tongue-in-cheek rendition of the quintessential bad brief<\/a><\/p>\n

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Dear decision-making friends: a brief is not about firing off an email with 14 information-dense attachments. No good copywriting is ever feasible without a clear and concise brief delivered before any work is undertaken.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"

Amis d\u00e9cideurs : un brief<\/em> ne consiste pas \u00e0 transmettre 14 pi\u00e8ces jointes contenant chacune des tonnes d'information. Aucune bonne r\u00e9daction n'est envisageable sans un brief<\/em> clair et concis, \u00e0 l'\u00e9tape de la commande. \u00c0 moins d'aimer la valse des allers-retours et de possibles irritations au moment de l'approbation. Disposez-vous d'assez de temps, donc d'argent, pour vous payer le luxe de transmettre des\u00a0briefs\u00a0<\/em>approximatifs aux r\u00e9dacteurs?<\/p>\r\n

><\/strong>\u00a0Ici, l'image classique, en forme de clin d'oeil, d'un mauvais brief<\/a><\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1092","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"\nNo time to put together a client brief? - Yann Fortier<\/title>\n<meta name=\"description\" content=\"You'll find here some observations and insights about content, copywriting and the French language. 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