[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_fullwidth_image alt=”R\u00e9dacteur pigiste et coach en r\u00e9daction \u00e0 Montr\u00e9al” title_text=”Yann Fortier est un r\u00e9dacteur pigiste \u00e0 Montr\u00e9al” admin_label=”Image en-t\u00eate pleine largeur” _builder_version=”4.25.0″ background_image=”https:\/\/yannfortier.ca\/wp-content\/uploads\/2016\/02\/dome-1.jpg” parallax=”on” min_height=”336px” min_height_tablet=”336px” min_height_phone=”300px” min_height_last_edited=”on|tablet” animation_style=”fade” animation_duration=”500ms” use_border_color=”off” global_module=”3610″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_fullwidth_image][et_pb_fullwidth_header title=”Formation en r\u00e9daction de communiqu\u00e9s de presse” subhead=”Combinez performance et pertinence” _builder_version=”4.27.9″ _module_preset=”default” title_font=”|on|||” content_font_size=”24px” subhead_font_size=”24px” background_color=”#333333″ global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f5f5f5″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Texte intro” _builder_version=”4.27.9″ _module_preset=”default” text_font_size=”24px” global_colors_info=”{}”]<\/p>\n
Le communiqu\u00e9 de presse demeure un outil incontournable des relations m\u00e9dias. Le communiqu\u00e9 de presse demeure un outil incontournable des relations m\u00e9dias. Encore faut-il capter l\u2019attention des journalistes et des influenceurs, en trouvant le bon angle pour stimuler l\u2019int\u00e9r\u00eat et l\u2019adh\u00e9sion.<\/p>\n
Alors que les sollicitations se multiplient, cette formation propose des strat\u00e9gies, des techniques et des exemples concrets pour r\u00e9diger des communiqu\u00e9s de presse plus efficaces.<\/p>\n
De l\u2019angle au titre, de l\u2019amorce aux citations, chaque composante est illustr\u00e9e et d\u00e9cortiqu\u00e9e pour mieux comprendre les attentes des m\u00e9dias et augmenter la pertinence des contenus.<\/p>\n
R\u00e9dacteur agr\u00e9\u00e9<\/a> et formateur agr\u00e9\u00e9<\/a>, j\u2019enseigne la r\u00e9daction de communiqu\u00e9s et les relations m\u00e9dias depuis plus de 20 ans. J\u2019ai \u00e9galement r\u00e9dig\u00e9 plus de 1000 communiqu\u00e9s pour des entreprises, des organisations publiques et des agences de diff\u00e9rents secteurs.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#eeeeee” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Formation de groupe” _builder_version=”4.27.9″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” global_colors_info=”{}”]<\/p>\n 6 heures [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Coaching individuel” _builder_version=”4.27.9″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” global_colors_info=”{}”]<\/p>\n Minimum de 5 heures [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Lieux” _builder_version=”4.27.9″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” global_colors_info=”{}”]<\/p>\n En ligne [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Une approche actuelle des relations m\u00e9dias” _builder_version=”4.27.9″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” global_colors_info=”{}”]<\/p>\n Comment d\u00e9terminer si votre information poss\u00e8de un r\u00e9el potentiel m\u00e9diatique? Quel angle privil\u00e9gier? Comment structurer le communiqu\u00e9 pour faciliter le travail des journalistes? Et surtout, comment \u00e9viter les textes trop promotionnels, les citations convenues et les informations secondaires?<\/p>\n En groupe ou en coaching individuel, cette formation couvre les grands principes du communiqu\u00e9 de presse, mais surtout, propose des solutions concr\u00e8tes et d\u00e9taill\u00e9es pour am\u00e9liorer chacune des \u00e9tapes qui pr\u00e9c\u00e8dent sa transmission.<\/p>\n L\u2019intelligence artificielle et certaines fonctionnalit\u00e9s d\u2019Antidote compl\u00e8tent la formation pour raffiner la qualit\u00e9 et la clart\u00e9 des textes.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Yann Fortier” _builder_version=”4.27.6″ _module_preset=”default” header_2_font=”|700|||||||” global_module=”4216″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Des questions?” _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” global_module=”4219″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n info@yannfortier.ca<\/a> | +1 514 402-1353<\/a><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/calendly.com\/yannfortier\/30min” url_new_window=”on” button_text=”R\u00e9servez une r\u00e9union gratuite” admin_label=”R\u00e9servez une r\u00e9union gratuite” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#ef4937″ button_border_color=”#ef4937″ button_icon=”||fa||400″ button_icon_color=”#ef4937″ button_icon_placement=”left” button_on_hover=”off” global_module=”4846″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#eeeeee” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.9″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Objectifs de la formation” _builder_version=”4.27.9″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” animation_direction=”bottom” hover_enabled=”0″ global_colors_info=”{}” custom_padding=”||0px||false|false” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Explorez le communiqu\u00e9 de presse” _builder_version=”4.27.9″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” animation_direction=”bottom” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Trouvez le bon angle” _builder_version=”4.27.9″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.9″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Structurez le communiqu\u00e9” _builder_version=”4.27.9″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”R\u00e9digez avec efficacit\u00e9” _builder_version=”4.27.9″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_fullwidth_header title=”Storytelling, IA et outils” admin_label=”Storytelling, IA et outils” _builder_version=”4.27.9″ title_level=”h2″ title_font=”|700|||||||” background_color=”#777777″ max_width_tablet=”50px” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n [\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Exercices et mises en pratique” _builder_version=”4.27.9″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” global_colors_info=”{}”]<\/p>\n La formation alterne exemples, \u00e9changes et exercices. Selon le format retenu, les participants peuvent travailler \u00e0 partir de situations r\u00e9elles et de communiqu\u00e9s li\u00e9s \u00e0 leur organisation.<\/p>\n Cette formation s\u2019adresse aux professionnels des communications, des relations publiques et du marketing, ainsi qu\u2019\u00e0 toute personne appel\u00e9e \u00e0 r\u00e9diger, r\u00e9viser ou approuver des communiqu\u00e9s de presse.<\/p>\n Elle peut \u00eatre adapt\u00e9e au niveau d\u2019exp\u00e9rience des participants, au secteur d\u2019activit\u00e9 et aux r\u00e9alit\u00e9s de l\u2019organisation.<\/p>\n Le contenu peut \u00eatre adapt\u00e9 \u00e0 vos objectifs, \u00e0 vos enjeux et aux types de communiqu\u00e9s produits par votre organisation. J\u2019encourage d\u2019ailleurs le recours \u00e0 des exemples ou documents internes pour identifier et exposer les points d\u2019am\u00e9lioration.<\/p>\n La formation peut \u00eatre offerte en salle ou en visioconf\u00e9rence.<\/p>\n Vous r\u00e9digez des communiqu\u00e9s de presse? Le coaching permet de travailler directement sur vos documents. Pour des gains \u00e0 la fois rapides et concrets.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Services offerts 2026″ module_id=”menu-formations” _builder_version=”4.27.4″ background_color=”#f5f5f5″ min_height=”246px” custom_margin=”||||false|false” custom_padding=”20px||30px||false|false” global_module=”1817″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Services offerts : formations, conf\u00e9rences, ateliers et coaching” _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ custom_padding=”||0px|3px|false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”R\u00e9daction et pr\u00e9sentations strat\u00e9giques ” _builder_version=”4.27.9″ header_3_font=”|600|||||||” width=”99.9%” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n R\u00e9daction claire<\/a>\u00a0| 3\u00a0h \u00e0 6\u00a0h [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”R\u00e9daction, style et pr\u00e9sentations visuelles” _builder_version=”4.27.6″ header_3_font=”|600|||||||” width=”100%” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n Formation Copilot et IA pour communications<\/a>\u00a0 | 1 h \u00e0 6 h Normes r\u00e9dactionnelles pour les organisations et entreprises<\/a> <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ custom_padding=”||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Coaching personnalis\u00e9 et ateliers de groupe” _builder_version=”4.27.4″ header_3_font=”|600|||||||” width=”100%” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n Coaching en r\u00e9daction<\/a> | Accompagnement individuel [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Conf\u00e9rences” _builder_version=”4.27.4″ header_3_font=”|600|||||||” width=”100%” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\nFormation de groupe<\/h3>\n
\u00c0 partir de 1975 $<\/p>\nCoaching individuel<\/h3>\n
225 $ l\u2019heure<\/p>\nLieux<\/h3>\n
En pr\u00e9sentiel (Qu\u00e9bec et Ontario)<\/p>\nUne approche actuelle des relations m\u00e9dias<\/h2>\n
Yann Fortier<\/h2>\n
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Des questions?<\/h2>\n
Objectifs de la formation<\/h2>\n
Explorez le communiqu\u00e9 de presse<\/h3>\n
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Trouvez le bon angle<\/h3>\n
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Structurez le communiqu\u00e9<\/h3>\n
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R\u00e9digez avec efficacit\u00e9<\/h3>\n
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Exercices et mises en pratique<\/h2>\n
Formation personnalis\u00e9e<\/h2>\n
Coaching individuel<\/h2>\n
Services offerts : formations, conf\u00e9rences, ateliers et coaching<\/h2>\n
R\u00e9daction et pr\u00e9sentations strat\u00e9giques<\/h3>\n
Storytelling<\/a>\u00a0| 3\u00a0h \u00e0 6\u00a0h
Communiqu\u00e9s de presse<\/a> | 6 h\u200b ou coaching individuel
Demandes de financement<\/a> | 6 h\u200b ou coaching individuel
Discours et allocutions<\/a> | 6 h\u200b ou coaching individuel
Mois de la Francophonie<\/a> | Activit\u00e9s sur mesure<\/p>\nR\u00e9daction, style et pr\u00e9sentations visuelles<\/h3>\n
Formation ChatGPT et IA pour communications<\/a>\u00a0 | 1 h \u00e0 6 h
Logiciel Antidote<\/a> | 3 h | En entreprise ou individuelle
Pr\u00e9sentations PowerPoint<\/a>\u00a0| 3 h \u00e0 6 h<\/p>\nGuide de r\u00e9daction<\/h3>\n
Coaching personnalis\u00e9 et ateliers de groupe<\/h3>\n
Rehaussez votre brief<\/em> de r\u00e9daction!<\/a> | Atelier collectif
Levez le ton!<\/a> | Atelier collectif de tonalit\u00e9 de marque
Strat\u00e9gie r\u00e9dactionnelle\u00a0| Atelier collectif<\/span><\/p>\nConf\u00e9rences<\/h3>\n