[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_image alt=”R\u00e9dacteur pigiste et coach en r\u00e9daction \u00e0 Montr\u00e9al” title_text=”Yann Fortier est un r\u00e9dacteur pigiste \u00e0 Montr\u00e9al” admin_label=”Image en-t\u00eate pleine largeur” _builder_version=”4.25.0″ background_image=”https:\/\/yannfortier.ca\/wp-content\/uploads\/2016\/02\/dome-1.jpg” parallax=”on” min_height=”336px” min_height_tablet=”336px” min_height_phone=”300px” min_height_last_edited=”on|tablet” animation_style=”fade” animation_duration=”500ms” use_border_color=”off” global_module=”3610″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_fullwidth_image][et_pb_fullwidth_header title=”Rehaussez votre brief de r\u00e9daction!” subhead=”Atelier collectif” admin_label=”Rehaussez votre brief de r\u00e9daction!” _builder_version=”4.27.4″ title_font=”|on|||” content_font_size=”24px” subhead_font_size=”24px” background_color=”#333333″ global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f5f5f5″ global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”24px” global_colors_info=”{}”]<\/p>\n
Le contenu et le storytelling sont de puissants leviers de marketing et de communication. Curieusement, si les organisations investissent des centaines d\u2019heures et des milliers de dollars pour commander des textes, des images, du son, elles n\u00e9gligent un \u00e9l\u00e9ment crucial : la qualit\u00e9 du brief<\/em> de r\u00e9daction.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Un laboratoire sympathique et convivial” _builder_version=”4.27.4″ header_2_font=”|700|||||||” header_3_font=”|700|||||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Un brief<\/em> de qualit\u00e9 permet d\u2019\u00e9viter les \u00e9carts de perception entre la commande et la livraison, entre les gestionnaires et les producteurs de contenu. Il vous \u00e9pargnera une surcharge d\u2019allers-retours et d\u2019approbations probl\u00e9matiques menant \u00e0 des insatisfactions et un d\u00e9sengagement mutuel.<\/p>\n L\u2019atelier s\u2019anime autour d\u2019\u00e9changes ponctu\u00e9s d\u2019exercices collectifs et participatifs en pr\u00e9sence des gestionnaires et des \u00e9quipes de contenu, par exemple les responsables et conseillers en communication et marketing, les gestionnaires de communaut\u00e9, r\u00e9dacteurs, traducteurs, designers, vid\u00e9astes, photographes.<\/p>\n Dans ce laboratoire sympathique et convivial, chaque participant a l\u2019occasion d\u2019exposer sa r\u00e9alit\u00e9, sa vision et ses attentes. Une trentaine de questions sont pos\u00e9es et d\u00e9velopp\u00e9es. Chaque r\u00e9ponse est enrichissante.<\/p>\n Cette exploration dans la galaxie du brief <\/em>de r\u00e9daction est la bougie d\u2019allumage pour mettre en place des solutions pratiques, positives et durables.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”D\u00e9tails” _builder_version=”4.16″ custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n Dur\u00e9e : 3 heures En pr\u00e9sentiel (Qu\u00e9bec et Ontario) [\/et_pb_text][et_pb_text admin_label=”Des questions?” _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” global_module=”4219″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n info@yannfortier.ca<\/a> | +1 514 402-1353<\/a><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/calendly.com\/yannfortier\/30min” url_new_window=”on” button_text=”R\u00e9servez une r\u00e9union gratuite” admin_label=”R\u00e9servez une r\u00e9union gratuite” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#ef4937″ button_border_color=”#ef4937″ button_icon=”||fa||400″ button_icon_color=”#ef4937″ button_icon_placement=”left” button_on_hover=”off” global_module=”4846″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_fullwidth_header title=”Vos b\u00e9n\u00e9fices” admin_label=”Vos b\u00e9n\u00e9fices” _builder_version=”4.27.4″ title_level=”h2″ title_font=”|700|||||||” background_color=”#777777″ max_width_tablet=”50px” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n De la demande initiale \u00e0 l\u2019approbation finale, vous saurez optimiser et acc\u00e9l\u00e9rer le travail, maintenir le degr\u00e9 de motivation et d\u2019engagement, int\u00e9grer des m\u00e9thodes et des strat\u00e9gies profitables (en temps et argent), aplanir les tensions, favoriser la cocr\u00e9ation, amplifier l\u2019efficacit\u00e9 des processus. En somme, simplifier et faciliter le travail de chacun!<\/p>\n [\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Services offerts 2026″ module_id=”menu-formations” _builder_version=”4.27.4″ background_color=”#f5f5f5″ min_height=”246px” custom_margin=”||||false|false” custom_padding=”20px||30px||false|false” global_module=”1817″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Services offerts : formations, conf\u00e9rences, ateliers et coaching” _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” header_3_font=”|700|||||||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ custom_padding=”||0px|3px|false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”R\u00e9daction et pr\u00e9sentations strat\u00e9giques ” _builder_version=”4.27.4″ header_3_font=”|600|||||||” width=”99.9%” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n R\u00e9daction claire<\/a>\u00a0| 3\u00a0h \u00e0 6\u00a0h [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Intelligence artificielle (IA) et outils num\u00e9riques” _builder_version=”4.27.4″ header_3_font=”|600|||||||” width=”100%” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n Formation <\/a>Copilot<\/a> et IA<\/a> pour communications\u00a0 | 1 h \u00e0 6 h [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ custom_padding=”||0px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Coaching personnalis\u00e9 et ateliers de groupe” _builder_version=”4.27.4″ header_3_font=”|600|||||||” width=”100%” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n Coaching en r\u00e9daction<\/a> | Accompagnement individuel [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Conf\u00e9rences” _builder_version=”4.27.4″ header_3_font=”|600|||||||” width=”100%” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\nUn laboratoire sympathique et convivial<\/h2>\n
D\u00e9tails<\/strong><\/h2>\n
Tarif : sur demande selon le lieu et le nombre de participants<\/p>\nLieux<\/strong><\/h2>\n
En ligne\u00a0
Espace locatif<\/p>\nDes questions?<\/h2>\n
Services offerts : formations, conf\u00e9rences, ateliers et coaching<\/h2>\n
R\u00e9daction et pr\u00e9sentations strat\u00e9giques<\/h3>\n
Storytelling<\/a>\u00a0| 3\u00a0h \u00e0 6\u00a0h
Communiqu\u00e9s de presse<\/a> | 6\u00a0h | Infopresse
Discours et allocutions<\/a>\u00a0| 6\u00a0h | Infopresse
Demandes de subvention et IA<\/a>\u00a0| 3\u00a0h
Certification : r\u00e9daction, storytelling, IA<\/a> | Infopresse<\/p>\nR\u00e9daction, style et pr\u00e9sentations visuelles<\/h3>\n
Formation <\/a>ChatGPT<\/a> et IA<\/a>\u00a0pour communications\u00a0 | 1 h \u00e0 6 h
Logiciel Antidote<\/a> | 3 h | En entreprise ou individuelle
Pr\u00e9sentations PowerPoint<\/a>\u00a0| 3 h \u00e0 6 h<\/p>\nCoaching personnalis\u00e9 et ateliers de groupe<\/h3>\n
Rehaussez votre brief<\/em> de r\u00e9daction!<\/a> | Atelier collectif
Levez le ton!<\/a> | Atelier collectif de tonalit\u00e9 de marque
Strat\u00e9gie r\u00e9dactionnelle\u00a0| Atelier collectif<\/span><\/p>\nConf\u00e9rences<\/h3>\n