Dear decision-making friends: a brief is not about firing off an email with 14 information-dense attachments. No good copywriting is ever feasible without a clear and concise brief delivered before any work is undertaken. Unless, that is, you enjoy the waltz of endless back-and-forths and the potential headaches to come at the time of approval. Do you have the time—and money—to afford the luxury of sending vague briefs to copywriters?

> Here you’ll find a tongue-in-cheek rendition of the quintessential bad brief