Observations and insights about content, copywriting and the French language
CAPITALIZED words? Not always
A friendly piece of advice: if the name of your business/brand/product is written in CAPITAL LETTERS, it’s okay to carry that decision over to your marketing and advertising materials. That said, it would be a major misstep to insist on the all-caps spelling in your press releases, articles, blog posts or branded content, purportedly to stay on brand. Ultimately, you’re irritating readers.